Entrepreneurial marketing strategy : lessons from the Red Queen
Year of publication: |
2010
|
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Authors: | Schindehutte, Minet ; Morris, Michael H. |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 11.2010, 1, p. 75-94
|
Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | Marketingmanagement | Marketing management | Bioökonomik | Bioeconomics |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Parallel als Online-Ausg. erschienen unter der Adresse http://dx.doi.org/10.1504/IJEIM.2010.029768 |
Source: | ECONIS - Online Catalogue of the ZBW |
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