Entrepreneurial pricing: the Cinderella of marketing strategy
Year of publication: |
1997
|
---|---|
Authors: | Pitt, Leyland F. ; Berthon, Pierre R. ; Morris, Michael H. |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 35.1997, 5, p. 344-350
|
Publisher: |
MCB UP Ltd |
Subject: | Entrepreneurship | Innovation | Marketing | Pricing strategy | Proactive approaches | Risk |
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