Entrepreneurship in retailing : Leopold Stiefel's "big idea" and the growth of Media Markt and Saturn
Year of publication: |
2010
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Authors: | Mantrala, Murali K. ; Krafft, Manfred |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-72001-4. - 2010, p. 43-60
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Subject: | Media-Saturn-Holding GmbH <Ingolstadt> | Entrepreneurship | Entrepreneurship approach | Elektrohandel | Electrical goods trade | Marketingmanagement | Marketing management | Deutschland | Germany |
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