Retailing in the global world : case study of Metro Cash & Carry
Zygmunt Mierdorf, Murali K. Mantrala and Manfred Krafft
| Year of publication: |
2010
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|---|---|
| Authors: | Mierdorf, Zygmunt ; Mantrala, Murali K. ; Krafft, Manfred |
| Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-72001-4. - 2010, p. 31-42
|
| Subject: | Metro Group | Handel | Trade | Internationaler Markteintritt | International market entry | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936870