Order of entry and performance in new markets
Mary Lambkin
| Year of publication: |
1988
|
|---|---|
| Authors: | Lambkin, Mary |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 9.1988, p. 127-140
|
| Subject: | Marktzutritt | Produkt | Neues Produkt |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003613391