Entry mode choice in service firms: a review of contemporary research
Year of publication: |
2005
|
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Authors: | Kennedy, Aileen |
Published in: |
Research on international service marketing : a state of the art. - Amsterdam : Elsevier Jai, ISBN 0-7623-1185-1. - 2005, p. 119-145
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Subject: | Markteintritt | Market entry | USA | United States | Dienstleistungssektor | Service industry | Internationaler Markteintritt | International market entry | Theorie | Theory |
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