Entscheidungsorientierte Social Media Optimization : ein integrativer Planungsansatz
Year of publication: |
2010
|
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Authors: | Ceyp, Michael H. ; Rohde, Heiko |
Published in: |
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Gabler, ISBN 978-3-8349-2280-9. - 2010, p. 223-244
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Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management |
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