Entwicklung eines Expertensystems zur Beurteilung von Radiowerbung
Roland Dittmann
| Year of publication: |
1994
|
|---|---|
| Authors: | Dittmann, Roland |
| Publisher: |
Bergisch Gladbach [u.a.] : Eul |
| Subject: | Werbesendung | Hörfunk | Markteffizienz | Expertensystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 323 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Saarbrücken, Univ., Diss., 1994 |
| ISBN: | 3-89012-416-X |
| Source: |
Persistent link: https://www.econbiz.de/10004210009