Environmental advertising in China and the USA : the desire to go green

Xinghua Li

1. Introduction -- Morphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures.

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Year of publication:	2016
Authors:	Li, Xinghua
Publisher:	New York, N.Y. : Routledge,
Subject:	Öko-Marketing \| Green marketing \| China \| USA \| United States

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Extent:	1 online resource (ix, 158 pages)
Series:	Routledge studies in environmental communication and media
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-79737-3 ; 978-1-317-75333-9 ; 978-1-317-75334-6 ; 978-0-415-74413-3
Other identifiers:	10.4324/9781315797373 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013182037