Environmental consciousness and sustainability for urban BoP consumers in India
Year of publication: |
2022
|
---|---|
Authors: | Vohra, Anupama ; Vishnoi, Prama |
Published in: |
Marketing to the poor : creating value. - London : Routledge, Taylor & Francis Group, ISBN 978-1-000-63321-4. - 2022, p. 72-93
|
Subject: | Indien | India | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
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