Environmental influences in corporate brand identification and outcomes
Year of publication: |
2006
|
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Authors: | Donavan, D. Todd ; Janda, Swinder ; Suh, Jaebeom |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 125-136
|
Subject: | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour |
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