Environmentally Conscious Behaviour in Hungary

The level of environmentally conscious behaviour (ECB) in Hungary is still low. In order to increase environmental consciousness in Hungary, ECB must be analysed and understood. Our hypothetical model of ECB was developed on the theory of planned behaviour. After testing our model we found that environmental values have a strong impact on behaviour intention (EBI) and good intention (EBI) is often not converted into action, so constraint variables play an important role in changing consumer's mind in Hungary. Much to our surprise, we found that environmental knowledge (EK) has a relatively strong direct impact on GEB. This suggests that what we know about the environment directly influences our actions: what we do for the environment in Hungary