Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms
Year of publication: |
2013
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Authors: | Grewal, Rajdeep ; Chandrashekaran, Murali ; Johnson, Jean L. ; Mallapragada, Girish |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 2, p. 206-233
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