Envisioning the future of behavioral decision-making : a systematic literature review of behavioral reasoning theory
Year of publication: |
2020
|
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Authors: | Sahu, Aditya Kumar ; Padhy, R. K. ; Dhir, Amandeep |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 145-159
|
Subject: | Behavioral reasoning theory (BRT) | Behavioral theories | Consumer behavior | Marketing and systematic literature review | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2020.05.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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