Equilibrium analysis of markup pricing strategies under power imbalance and supply chain competition
Year of publication: |
November 2017
|
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Authors: | Wang, Yao-Yu ; Hua, Zhongsheng ; Wang, Jian-Cai ; Lai, Fujun |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 64.2017, 4, p. 464-475
|
Subject: | Game theory | markup pricing | power structure | supply chain | vertical and horizontal competition | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Mark-up Pricing | Mark-up pricing | Spieltheorie | Wettbewerb | Competition |
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