Erfolgsfaktor Service : strategisches Servicemanagement im nationalen und internationalen Marketing
Andreas Mann
| Year of publication: |
1998
|
|---|---|
| Authors: | Mann, Andreas |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Leistungsbündel | Bundling strategy | Dienstleistungsmanagement | Service management | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing | Wettbewerbsstrategie | Competitive strategy | Internationaler Wettbewerb | International competition | Maschinenbau | Machinery industry | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXIV, 681 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diss., 1998 |
| Notes: | Literaturverz. S. 609 - 681 |
| ISBN: | 3-8244-6803-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000993305