Extent:
LXXIII, 248 S.
graph. Darst.
210 mm x 148 mm
Series:
Strategisches Marketingmanagement. - Berlin : Peter Lang, ISSN 1860-062X, ZDB-ID 2212220-5. - Vol. 16
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Oestrich-Winkel, EBS Univ. für Wirtschaft und Recht - Business School, Diss., 2009
Notes:
Literaturverz. S. LI - LXXIII
ISBN: 978-3-631-58969-4
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003898609