Erfolgsfaktoren von Markentransfers bei Handelsmarken : eine empirische Arbeit
Alesja Dzuba
| Year of publication: |
2007
|
|---|---|
| Authors: | Dzuba, Alesja |
| Publisher: |
Hamburg : Diplomica Verl. |
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Markentransfer | Brand extension | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [diplom.de] |
| Extent: | VI, 96 S. graph. Darst. 27 cm, 245 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Frankfurt am Main, Univ., Diplomarbeit, 2006 |
| ISBN: | 3-8366-5346-X ; 978-3-8366-5346-6 |
| Classification: | Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003586503