Erfolgswirkungen von Markenallianzen
Johannes Vogel
| Year of publication: |
2012
|
|---|---|
| Authors: | Vogel, Johannes |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Marketingkooperation | Marketing cooperation | Markenpolitik | Strategische Allianz | Erfolgsfaktor |
| Description of contents: | Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 315 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mainz, Johannes Gutenberg-Univ., Diss., 2010 |
| ISBN: | 3-8349-2876-3 ; 978-3-8349-2876-4 ; 978-3-8349-6547-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665780