The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing
Year of publication: |
2014
|
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Authors: | Miles, Chris |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 1, p. 3-18
|
Subject: | Contagion | control | marketing communication | memetics | metaphor | viral marketing | word-of-mouth marketing | Virales Marketing | Viral marketing | Marketing | Marketingmanagement | Marketing management | Rhetorik | Rhetoric |
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