Erlebnismarketing
von Peter Weinberg
| Year of publication: |
1992
|
|---|---|
| Authors: | Weinberg, Peter |
| Publisher: |
München : Vahlen |
| Subject: | Erlebniskauf | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 168 S Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8006-1591-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000335348