Erratum on the MBG-NBD Model
Year of publication: |
2008
|
---|---|
Authors: | Wagner, Udo ; Hoppe, Daniel |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 3, p. 225-226
|
Saved in:
Saved in favorites
Similar items by person
-
Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel, (2010)
-
Customer base analysis : the case for a central variant of the Betageometric/NBD model
Hoppe, Daniel, (2007)
-
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel, (2014)
- More ...