Escalating Commitment im Rahmen der Implementierung eines Customer Relationship Management
von Thomas Jenner
| Year of publication: |
2007
|
|---|---|
| Authors: | Jenner, Thomas |
| Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 53.2007, 1, p. 99-117
|
| Subject: | Beziehungsmarketing | Relationship marketing | Arbeitspsychologie | Organizational psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003457833