Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
André Calapez, Tiago Ribeiro, Victor Almeida and Vera Pedragosa
| Year of publication: |
2024
|
|---|---|
| Authors: | Calapez, André ; Ribeiro, Tiago ; Almeida, Victor ; Pedragosa, Vera |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 1, p. 42-66
|
| Subject: | Behavioral intentions | Brand identity | Esports | Fan identity | Identity theory | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Markenführung | Brand management | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-02-2023-0030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014504792