Essays on branding in complex markets : the role of trust and emotions
von Linn Viktoria Rampl
| Year of publication: |
2013
|
|---|---|
| Authors: | Rampl, Linn Viktoria |
| Subject: | Markenführung | Brand management | Personalmarketing | HR marketing | Vertrauen | Confidence | Emotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 208 Bl. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Friedrichshafen, Zeppelin Univ., Diss., 2013 |
| Notes: | Enthält 6 Beiträge aus verschiedenen Publikationen Zsfassung in dt. und engl. Sprache |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010237515