How to become an employer of choice : transforming employer brand associations into employer first-choice brands
Linn Viktoria Rampl
| Year of publication: |
2014
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|---|---|
| Authors: | Rampl, Linn Viktoria |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 13/14, p. 1486-1504
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| Subject: | employer branding | first-choice brand | preference | employer of choice | emotion | structural equation modelling | USA | United States | Personalmarketing | HR marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433908