Essays on the effects of promotions
vorgelegt von Carmen Horn
| Year of publication: |
2013
|
|---|---|
| Authors: | Horn, Carmen |
| Subject: | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Sales-promotion | Verbraucherverhalten | Werbekampagne |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 117 S., S. XIII - XXVII Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Hamburg, Univ., Diss., 2012 |
| Notes: | Kumulative Diss. - Besteht aus einer Synopsis und 3 Sonderdrucken aus verschiedenen Publikationen Literaturangaben |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010396397