Greenwashing in the fashion industry : the flipside of the sustainability trend from the perspective of Generation Z
Year of publication: |
2024
|
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Authors: | Linckens, Sarah ; Horn, Carmen ; Perret, Jens K. |
Publisher: |
Dortmund : ISM - International School of Management gGmbH |
Subject: | Bekleidungsindustrie | Clothing industry | Greenwashing | Wahrnehmung | Perception | Generation Z | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (circa 48 Seiten) |
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Series: | ISM working paper. - Dortmund : ISM - International School of Management gGmbH, ISSN 2627-4876, ZDB-ID 2887633-7. - Vol. no. 23 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
ISBN: | 978-3-7583-7259-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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