Essays on the impact of attribute comparisons on consumer behavior and developments in experimental marketing research
vorgelegt von Marina Angelika Rupp, M.Sc
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Rupp, Marina Angelika |
| Publisher: |
Erlangen |
| Subject: | Produktqualität | Product quality | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Experiment | Marktforschung | Market research |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | IX, 168 Seiten Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung |
| Language: | English |
| Thesis: | Dissertation, Friedrich-Alexander-Universität Erlangen-Nürnberg, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012605460