Essays on the success factors of cause related marketing
vorgelegt von Anne Julie Fries
| Year of publication: |
2010
|
|---|---|
| Authors: | Fries, Anne Julie |
| Subject: | Nonprofit-Organisation | Corporate Social Responsibility | Kampagne | Behaviorismus |
| Extent: | XIII, 142 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Köln, Univ., Diss., 2010 |
| Notes: | Enth.: 3 Zeitschr.-Aufsätze |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008777763