Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process
Year of publication: |
[2017]
|
---|---|
Authors: | Sajad Rezaei ; Chew, Hong Wee ; Naser Valaei |
Published in: |
Apps management and e-commerce transactions in real-time. - Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2449-6. - 2017, p. 141-158
|
Subject: | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation |
-
Assessing hotel-related smartphone apps using online reviews
Wang, Dan, (2016)
-
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati, (2019)
-
Marketing research on mobile apps : past, present and future
Stocchi, Lara, (2022)
- More ...
-
Naser Valaei, (2022)
-
Nikhashemi, S. R., (2021)
-
Naser Valaei, (2016)
- More ...