Assessing hotel-related smartphone apps using online reviews
Dan Wang (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong, China), Zheng Xiang (Department of Hospitality and Tourism Management, Virginia Tech, Blacksburg, Virginia, USA), Rob Law and Tang Pui Ki (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong, China)
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Wang, Dan ; Xiang, Zheng ; Law, Chun Hung Roberts ; Ki, Tang Pui |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 3/4, p. 291-313
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| Subject: | smartphone | apps | hotel booking | online distribution | mobile marketing | user reviews | Data Mining | Data mining | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Mobile Marketing | Mobile marketing | Personalisierung | Personalization | Online-Handel | Online retailing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2015.1012282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011499209