Advertising : [M]
William F. Arens ; David H. Schaefer ; Michael F. Weigold
| Year of publication: |
2012
|
|---|---|
| Authors: | Arens, William F. ; Schaefer, David H. ; Weigold, Michael F. |
| Publisher: |
New York, NY : McGraw-Hill |
| Subject: | Werbung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 498 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-802891-5 ; 0-07-802891-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009362924