Essentials of marketing : a marketing strategy planning approach
William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy
| Year of publication: |
2008 ; 11. ed
|
|---|---|
| Authors: | Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. 1 CD-ROM ; 12 cm 28 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 978-0-07-328287-9 ; 978-0-07-340471-4 ; 0-07-340471-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004896958