Essentials of marketing : a marketing strategy planning approach
William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy
| Year of publication: |
2012 ; 13. ed., [internat. student ed.]
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|---|---|
| Authors: | Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome |
| Publisher: |
New York, NY : McGraw-HillIrwin |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-131702-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009361706