Essentials of marketing
Frances Brassington; Stephen Pettitt
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Brassington, Frances ; Pettit, Stephen |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 545 S. Ill., graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: 2005 |
| ISBN: | 0-273-70818-X ; 978-0-273-70818-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003384006