Essentials of marketing
Frances Brassington ; Stephen Pettitt
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Brassington, Frances ; Pettitt, Stephen |
| Publisher: |
Harlow : Pearson/Prentice Hall |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 545 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-70818-X ; 978-0-273-70818-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004880711