Essentials of marketing communications
Jim Blythe
| Year of publication: |
2006 ; 3. ed.
|
|---|---|
| Authors: | Blythe, Jim |
| Publisher: |
Harlow [u.a.] : FT/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Marketing | Werbung | Advertising | Unternehmen | Kommunikationspolitik | Marktkommunikation | Kommunikations-Mix |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 332 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0512 |
| ISBN: | 0-273-70205-X ; 978-0-273-70205-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003106535