Essentials of marketing
Charles W. Lamb ; Joseph F. Hairand ; Carl McDaniel
| Year of publication: |
2005 ; 4. ed.
|
|---|---|
| Authors: | Lamb, Charles William ; Hair, Joseph F. ; MacDaniel, Carl |
| Publisher: |
Mason, Ohio [u.a.] : South-Western |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVI, 572 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-28292-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004412056