Essentials of marketing
Year of publication: |
2005 ; 6. ed., internat. student ed.
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Authors: | Lamb, Charles William ; Hair, Joseph F. ; MacDaniel, Carl |
Publisher: |
Mason, Ohio [u.a.] : South-Western |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
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Lamb, Charles William, (2005)
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Lamb, Charles William, (2002)
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Lamb, Charles William, (2002)
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