Essentials of marketing
Charles W. Lamb, Jr.; Joseph F. Hair, Jr.; Carl McDaniel
| Year of publication: |
c2001 ; 2. ed
|
|---|---|
| Authors: | Lamb, Charles W. ; Hair, Joseph F. ; McDaniel, Carl D. |
| Publisher: |
Cincinnati, Ohio [u.a.] : South-Western College Publ. |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXVIII, 579 p zahlr. Ill., graph. Darst 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 552-564) and indexes |
| ISBN: | 0-324-04376-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001433274