Essentials of marketing research
Tony Proctor
| Year of publication: |
2005 ; 4. ed.
|
|---|---|
| Authors: | Proctor, Tony |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing research | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 591 S. : Ill., graph. Darst., Kt 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2002 |
| ISBN: | 0-273-69494-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004837223