Essentials of marketing : theory and practice for a marketing career
Year of publication: |
2023
|
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Authors: | Brown, David M. ; Thompson, Alexander |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Marketing | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | vii, 449 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
Notes: | Enthält Literaturangaben und Index |
ISBN: | 978-0-367-77341-0 ; 978-0-367-77342-7 ; 978-0-367-77341-0 |
Other identifiers: | 10.4324/978-0-367-77341-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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