Essentials of media planning : a marketing viewpoint
Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec
| Year of publication: |
1987 ; 2. ed.
|
|---|---|
| Authors: | Barban, Arnold M. ; Cristol, Steven M. ; Kopec, Frank J. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Mediaplanung |
| Extent: | XII, 160 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-3018-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004773676