Estimación de un modelo econométrico para determinar el efecto de acciones de marketing en ventas de productos de cuidado personal en Colombia
Alternative title: | Panel analysis to determine the effect of marketing actions on sales of personal care products |
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Year of publication: |
Deciembre 2016
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Authors: | Arboleda, Ana M. ; Alonso, Julio C. |
Published in: |
Revista de métodos cuantitativos para la economía y la empresa. - Sevilla : [Verlag nicht ermittelbar], ISSN 1886-516X, ZDB-ID 2584041-1. - Vol. 22.2016, p. 230-249
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Subject: | marketing actions | competitive dynamics | panel data | mass consumption products |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | hdl:10419/174255 [Handle] |
Classification: | M10 - Business Administration. General ; M31 - Marketing ; C23 - Models with Panel Data |
Source: | ECONIS - Online Catalogue of the ZBW |
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