Students' emotional experience at the university : an alternative approach to understanding students as consumers
Year of publication: |
July-September 2017
|
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Authors: | Arboleda, Ana M. ; Alonso, Julio C. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 3, p. 129-141
|
Subject: | Consumption emotion set | higher education | item response theory | loyalty | student attitudes | students as consumers | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Emotion | Hochschule | Higher education institution | Studium | University education |
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