Estimating Advertisers' Values for Paid Search Clickthroughs
Year of publication: |
2009-03
|
---|---|
Authors: | Laffey, D. ; Hunka, C. ; Sharp, J.A. ; Zheng, Z. |
Publisher: |
Palgrave |
Subject: | H Social Sciences (General) |
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Estimating advertisers' values for paid search clickthroughs
Laffey, D., (2009)
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Estimating advertisers' values for paid search clickthroughs
Laffey, D., (2009)
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Laffey, D., (2009)
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