Estimating aggregate consumer preferences from online product reviews
| Year of publication: |
2010
|
|---|---|
| Authors: | Decker, Reinhold ; Trusov, Michael |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 4, p. 293-308
|