Estimating an Advertisement's Impact on One's Consumption of a Brand
Year of publication: |
2000
|
---|---|
Authors: | Wansink, Brian ; Ray, Michael L. |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 40.2000, 06, p. 106-113
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
Saved in favorites
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