Estimating Coke and Pepsi's Price and Advertising Strategies
Year of publication: |
1998-07-01
|
---|---|
Authors: | Golan, Amos ; Karp, Larry S. ; Perloff, Jeffrey M. |
Institutions: | Institute of Business and Economic Research (IBER), Walter A. Haas School of Business |
Subject: | strategies | noncooperative games | oligopoly | generalized maximum entropy | beverages |
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